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ZenboLife is a life planning & personal productivity tool. It is a holistic application to help store all your contacts, tasks and notes as well as guide you through the process of planning your life. It is designed to cover all areas of your life to be your all in one source.

Strategy

  • All companies no matter the industry or size must create business goals to keep improving. Goals helps steer your business in the right direction. The best goals are SMART. They help you to achieve business success and identify what’s most important.

    SMART goals is an effective method used by successful business owners to consistently reach their business goals. Allows you to go from general ideas to creating an action plan to achieve real results.

    SMART Goals are + Specific (clear, distinct, unambiguous) + Measurable (quantitative, significant) + Achievable (attainable, feasible) + Relevant (important, related) + Time bound (time sensitive, ending)

    Smart business owners know the value of setting goals. Goals should be set for the short, intermediate and long term.

    Examples of SMART Goals + Specific: My retail store will start selling women’s shoes in style A and B. + Measurable: My retail store will sell 100 men’s shirts in the next thirty days. + Achievable: My coffee shop will increase sales by 15%. + Realistic: I will contact retailers to sell my products in their stores. + Timely: I will increase revenue by 20% by December.

    SMART goals allows you to know when you are successful. What can you expect if you start to apply this method to your business? Increased productivity, keep business focus on strategic objectives and meet your business targets.

  • Are you thinking about moving your business to a new location? There is a lot of preparing to do.

    To make the move to a new city or country you should start by doing a lot of research to learn as much about the location and its people as you can. Even cities less than 100 kilometers away can have different attitudes.

    There are many reasons to move a business. Expand into new markets, increase quality of life, access to more labor, decrease costs and increase revenues. Some locations are difficult to find skilled workers. Perhaps you need new facilities. Moving to larger cities gives access to transportation hubs, rail, international airports and ports.

    Research

    Do research on the city first. What are the population trends? How are the demographics different and how do they relate to your target market. Are the costs of doing business more or less? Are wages higher or lower?

    Compare multiple locations. Make a list of everything the new space must have or nice to haves. Just like finding a new place to live, it is important to walk the neighborhood and drive around to get a feel for it. Where will you find vendors and suppliers in the new location? Do a cost benefit analysis of each location.

    Networking

    Start with your network. Is there someone that can connect you with someone in the new location?

  • Retailing is an old business model that goes back a few thousand years. Only in the last hundred years has there been some drastic changes. Customers today have more choice than ever before. They can buy from small to giant retailers. They can buy local or buy from the other side of the planet via ecommerce. The growth of giant retailers, shopping malls and technological advances have put a lot of pressure on the small retailer.

    Giant retailers make it hard for small retailer to compete. Giant retailers have become so powerful that most of consumer spending is done in a handful of large companies. These giant retailers have strong purchasing power to buy their inventory for less than the smaller retailer does. They also have collected an incredible amount of information on their consumers. Big Data allows them to analyze trends so they know exactly where to place items in their stores and get the consumer to buy.

    Online retailing is another growing trend set to take away small retailer business. Sites such as Amazon, eBay and even the retail giants have their own websites that offer more products than a small retailer can handle. Over the last several years, online retailing has grown quickly taking a larger piece out of total retail sales.

  • For the last few years, online shopping has taken off but with smart devices, local presence has become important. Google search ranks results of local higher and it is based on the location of the user. In fact, many websites and applications are asking the user to reveal their location to give a better experience.

    Business must be aware of their online presence. How their website appears and functions on a user’s device. Mobile technology is thriving. In developing markets, the use of mobile technology is far easier since there is no setup of the entire infrastructure. It is likely in these markets that online browsing and shopping will be done on a mobile device.

    Social Media such as Twitter and Facebook give another medium for customers to give feedback whether it is wanted or not. Businesses must pay attention to what others are saying about their business and brands. They must take an active part in keeping the conversation going so that consumers know that they are being listened to.

    The online world also offers more markets and potential customers. Business must look to selling their products and services not just locally but also great distances. This also introduces marketing to different cultures and in languages. They must make their online presence, written materials and offer customer support that communicates to these markets.

  • It is known as business intelligence or business intelligence, the set of techniques, strategies, and technology that through the measurement and subsequent analysis of data, seeks to improve the task of those responsible for a store and help them achieve their business objectives. The main objectives of business intelligence are:

    1. Collect all possible data about the clientele

    Among these data are:

    • The number of people entering the store at different times of the day. This is done through an advanced person counter.
    • Tour they make inside the premises.
    • Websites that visit from their mobile phones through the free Wi-fi provided by the store.

    2. Analyze the data collected

    A set of numbers is useless if they are not interpreted. Business intelligence technology, in its current state, provides automated solutions for this.

    This way, among other issues, you can find out which are the most and least crowded days and hours or which are the sectors of the store that go unnoticed in the eyes of customers.

    3. Develop strategies to increase profits

    With the tools provided by business intelligence and based on the data collected and its subsequent analysis and interpretation, it is intended to develop strategies to increase profits. It will be looked for: