How to market your small business?

Darryl Bachmeier
Mar 19, 2019

For small business owners every dollar must count. Large companies can afford large marketing budgets. There are many methods you can use to stretch that small budget.

When using any marketing method it is important to try to engage customers and track your marketing efforts. Digital marketing including social media marketing are among the low cost effective methods that a small business can use.

Email marketing

Can have high ROI. Many sources report $30+ return for every dollar spent on email marketing.

Elevator pitch

Whenever or wherever you meet someone new you have just a minute or two to sell them on what you offer.

Cross promote

Think of other businesses that complement but do not compete with what you offer. Collaborate your efforts.

Think local

Opportunities to market locally. Be where your customers are.


Look for networking events that your customers may attend. Do not just hand out your business card ask how you can help?

Public speaking

Many organizations and non-profits are constantly looking for speakers. You might be doing them a favor by making their job easier by coming to them instead of them looking for someone.


Do not let your customers keep you a secret. Ask for referrals. Most will be happy to refer you.

Free Samples

Is there something you can give away as a sample? If they like it, they will want more.

Market Research

You must invest effort in learning as much about your target market as possible. This will lead to more focused marketing effort and make you message clear.

Monitor your competition

Watch what they are doing. How are they marketing to their customers? Is there something you can do better?

Act fast

The quicker you respond to customer’s questions the better. How fast? Within an hour for sure. The longer you take the less likely they are to buy.

Informative website

Consumers often go online to review a product, service and company before buying. Make sure they have all the information they need to make the purchase.

Search Engine Optimization

As well as having, the right information you need to make sure your customers can find you based on search engine keyword research.

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