The first thing that comes to mind when I think of sustainability is environmentalism and that we should seek to make sure, there are enough resources for future generations. We should maintain the environment and try to reduce our impact.
In business, I believe that sustainability is ensuring the long-term survival of the business through effective use of resource management in both financial and human capital. Using research and development to increase efficiencies and use new renewable materials. Ensuring that they have the resources they need by maintaining strong relationships with both supplier and customer.