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  • Marketing

    Social media has changed the way people review and recommend products and organizations. It has changed the way we interact with organizations. How we get help and report issues. If used right social media can boost an organization’s reputation.

    An organization can post news and initiatives that promote a good image. It can increase the transparency of organization. Since social media is incredibly fast organizations also have less control of what gets out there. Organizations may have policies that do not allow employees to post to social media however employees can post about their organization using anonymous accounts to get the word out. Organization information can be leaked and once it is out there it is there to stay, be coped, forwarded and re-tweeted. Rumors spread. Consumers can backlash.

    Consumers use social media to talk about the brands they use, like or dislike. They rant. They blame. It is important for an organization to stay on top of their internet presence. An organization must act quickly to resolve complaints.

  • Marketing

    Consumers make their decisions of what products to buy and what factors have lead them to make their decisions. In order to be successful companies must try to understand all that they can about how consumers make buying decisions. They must also know how to segment consumers into groups that are most likely to buy certain products.

    Culture, subculture, group associations all have varying degrees of influence on our decision making process. We pick up new behaviours and attitudes from those we associate with. One of the first groups to set our orientations is the family group. As we go through life our attitudes, beliefs and values change. Major life events can cause us to increase our spending on products or services we may never think we needed.

    When it comes to making decisions we can make both rational and irrational decisions. Consumers usually follow methodical methods to determine their product of choice. The rational decision involves going through the buying process: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. First, we have a motivation. Second, we do some research. Third, we weigh our options. Fourth, we make our final selection and then we experience a level of satisfaction.

    By making certain changes marketers can influence consumers to buy products. It is not manipulation it is a science by knowing how the brain works.

  • Leadership

    Empowerment falls under transformational leadership. Empowerment is different from traditional management. Instead we are trying to develop people in to high level critical independent thinkers. Followers that are able to think outside of the box. They are capable of great innovation and creativity. Followers that have a sense of purpose and are aligned with the goals and values of the organization. We are trying to create new leaders.

    Leaders allow followers to take risks and get their hands dirty, which helps them to carve out a place in for themselves in the organization. Leaders through open communication and providing constructive feedback ensure that followers are in positions that are appropriate to their skill set as well as their personal goals. Leaders can seek lasting change for the organization over the long term.

    Advantages of empowerment for the individual follower is they can grow and develop ion the career and their personal life. They have a strong sense of self. Advantages for the organization is that they can develop and retain effective employees.

    Google is a great example of a company that empowers its employees. The design of various spaces in their main facility encourages employees to socialize. They allow their employees to spend twenty percent of their time own projects that interest them. Top leaders are also available every week to answer questions from all employees.

  • Marketing

    A focus group is a research technique to collect feedback from a small group of people. It is done in a group discussion where group members respond to questions given by the researcher/group moderator. It allows for the collection of qualitative data.

    A survey for example is designed to get large number of responses to often closed ended questions where respondents pick from set answers. This gives numbers that can be charted and analyzed to get a representation of a larger group. Focus groups on the other hand delve deeper to expand on issues.

    When used for market research it allows for collecting people’s view, understanding, attitudes and behaviors of the chosen topic.

    The group members, up to ten people, are a selected group of people who have experience of the topic. The researcher has chosen these individuals as they have met the target requirements of the type of members to be recruited. The group must be diverse enough. The members should also be people who would likely buy the product or service.

    The researcher must be careful selection of group members. The group members must meet the target market however must also consider does the topic offend or is sensitive? Will comments made by group members offend? The researcher must consider the culture and background of the individuals including age, gender, and religion.

  • Leadership

    Leadership is simply someone who has one or more individuals who follow them.

    I think what makes a great leader is that the individuals freely choose to follow the leader while the leader conducts with grace, has the necessary wisdom and is able to create an environment that motivates and encourages teamwork.

    The differences between a leader and a manager are control and vision. A manager controls through human, physical and financial resources. Managers need to determine what takes priority and then focus their resources on that task or project. Their goal is to keep the “machine” running. We can hope this means as efficiently and safely as possible.

    A leader has vision to see what opportunities either exist or may be revealed in the future. Leaders are the entrepreneurs who create the business venture, spot competitors weakness and discover new market niches. Both leaders and managers are needed in a well-run company.

  • Teams

    Managing team performance is essential to ensuring a high performing team. There are several things that a team leader must do to manage performance. A team leader must be knowledgeable about the business, industry and know the strengths and weaknesses of all team members.

    A team leader must make sure that their team has the right people. It starts with selecting the best talent possible. After selection of talent, it continues by monitoring the performance of individual team members, they will know who the stars are and who the bad apples are. Performance reviews with each team member must be scheduled on a regular basis. A review should allow the team member to discuss their tasks and allow the team leader to offer support or change of the workers tasks. It must be done in a way that shows the team leader is open, honest and fair. It should look at ways for the employee to improve. It should also be a two-way conversation.

    A team leader must be ready to deal with poor performers. They will need to either change up their work, transfer them to another team or let them go. Poor performers can pull the performance of the entire team down.

    A team leader must support and encourage team members. The team leader does not do any of the tasks for the project but instead organizes the work, tracks the team’s progress and is there to help the team members so they can get their work done.

  • Marketing

    You cannot sell your products or services to every single customer. It is just too expensive to try and reach everyone. What you can do is focus on smaller groups of customers who are more likely to buy your products therefore increasing the efficiency of your marketing efforts. One way to do this is by segmenting your customers by age. Grouping the customers by age allows you to identify those customers who are more likely to share common interests, priorities and needs. You must also consider the six Macro Market Environment Influencers as each affects age demographics differently which also causes changes to your marketing decisions.

    Beyond the control of your organization, the Macro Market Environment Influencers cannot be thought of as separate as they all influence each other. A new trend in one may cause a chain reaction throughout the others. These changes will affect the customer population, pricing and positioning strategies.

    The Demographic Environment, as age is a demographic trends in the Demographic Environment greatly affects the various age groups by increasing or decreasing their size and changing their characteristics.

  • Strategy

    It is known as business intelligence or business intelligence, the set of techniques, strategies, and technology that through the measurement and subsequent analysis of data, seeks to improve the task of those responsible for a store and help them achieve their business objectives. The main objectives of business intelligence are:

    1. Collect all possible data about the clientele

    Among these data are:

    • The number of people entering the store at different times of the day. This is done through an advanced person counter.
    • Tour they make inside the premises.
    • Websites that visit from their mobile phones through the free Wi-fi provided by the store.

    2. Analyze the data collected

    A set of numbers is useless if they are not interpreted. Business intelligence technology, in its current state, provides automated solutions for this.

    This way, among other issues, you can find out which are the most and least crowded days and hours or which are the sectors of the store that go unnoticed in the eyes of customers.

    3. Develop strategies to increase profits

    With the tools provided by business intelligence and based on the data collected and its subsequent analysis and interpretation, it is intended to develop strategies to increase profits. It will be looked for:

  • Leadership

    Path-goal theory focuses on the how the leader can motivate followers. In Path-Goal, the leader adapts their leadership style to the situation. Followers are motivated if they feel they are capable of completing their tasks and if the followers feel the outcome of their works are advantages to them. Path-goal includes contingency theory, as there are three contingences, which are leader style, followers and situation, and the rewards necessary to meet the needs of the followers.

    Situational leadership suggests that there is rarely a time where one leadership style will work in all situations. People are unique and require different styles of leadership. It depends on the followers to which style of leader can choose.

  • Leadership

    Trust is like a living organism. It is grown, requires maintenance and can be destroyed. If our trust in an organization is ever damaged it causes us to lose confidence in the ability and reliability of the organization to perform tasks or produce work either on time or of good quality. Trust must be earned. We do not give organizations our trust without seeing some benefit first.

    The public trusts that businesses will produce safe goods and services to a certain quality standard. We also have expectations in how the company will act and behave. Organizations must show interest in the wellbeing of the community and environment. Consumers will only purchase goods if they believe the organization has their interests at heart. For example, a food product meets government regulations and is safe to eat.

    To loose public trust means that the company did something to break the trust in the company’s product or in their behavior. What was once expected to be safe and reliable is no longer the case. The company may have cut corners to cut costs at the cost of quality.