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ZenboLife is a life planning & personal productivity tool. It is a holistic application to help store all your contacts, tasks and notes as well as guide you through the process of planning your life. It is designed to cover all areas of your life to be your all in one source.


  • Accounting

    When thinking about a safe and stable profession, very few races could surpass the figure of the accountant. And is that the role they fulfill has been vital for companies for hundreds of years, so much so that currently it is impossible for a company to project successfully without the presence of one. But, what is the real importance of the accountant for organizations?


    First, it is necessary to indicate that the function of these professionals can be varied depending on their specialty. This is how we can find some seasoned in tax matters, others with high knowledge on financial issues, and also experts in audits and fiscal matters, areas in which their work is essential for the development of a company.

    And that is why they were prepared in schools, where they received the tools to develop and validate financial information with a critical eye. At the end of readings and practical exercises, these professionals learned about subjects as varied as human resources, macroeconomics, business risk, management control, tax law, and information technology infrastructure, which gives an interdisciplinary character to their profession.

  • Accounting

    The constant activity of a company exposes it to many transformations, in addition to ups and downs similar to those that any person would face. Of course, you will also need some care to be healthy, grow and evolve. Like any living being, sometimes its trajectory can accuse illnesses that are symptoms of illness, and this is where we must be attentive and act in time to return it in good time.

    What would we do if our company were a person experiencing health problems? Certainly, the first thing would be to take it to the doctor to examine it and give us a diagnosis so - based on that - determine what the solution is. In the case of organizations, the specialists are the consultants, who define what the strategy to follow so that the institution remains on the rise is. And to make a correct evaluation, the indispensable step is to review the accounting of your SME.

  • Accounting

    The management of a company is not easy to do. It is necessary to pay attention to many details to ensure that it is properly developed to achieve the proposed objectives from the preparation of products and sales to the recruitment of personnel. There are many tasks that will keep you busy and you should not lose sight of them.

    Even for the best accountant, keeping sales books up to date can become a headache. However, doing it correctly is of the utmost importance. If the accounting aspects are not well controlled, your SME will have less possibilities of growth. Therefore, keep in mind these tips to improve accounting for small businesses:

    1. Finances, a priority from the beginning

    Usually, SME accounting is not one of the most exciting activities, but it is essential that it be a priority from the start.

    2. Keep updated accounting books

    It is a really necessary point to achieve success and keep balancing the finances of an SME. It should be borne in mind that, if they are left unchecked, then it will only be more difficult to control the accounting order as time passes.

    3. Set priorities

    In small and medium companies, a wide range of activities must be carried out, and it is important to detect which are the most important tasks for a business and those that could be postponed.

  • Marketing

    Each buyer is different, and therefore their preferences vary, so it is necessary to know the types of customer segmentation for retail and thus be able to provide a more personalized experience.

    Why is customer segmentation important for retail?

    Before delving into the types of customer segmentation for retail, it is necessary to understand the context of this, which can be quite complex and that is why we will try to define it through a relatively simple example.

    For example:

    Suppose that two different clients identified as A and B, which are of the same social class and with similar characteristics, when carrying out a data analysis system can obtain relevant information of their consumption during the last weeks. Let’s say that customer A begins to show interest in clothes and sports shoes, while customer B starts buying accessories for gardening. What is translated in that within the same social class there are the multiplicity of preferences and very different consumption habits.

    So if the retail is only limited to offer, sunglasses at the price of the offer, following the recommendations made by studies made to the middle class, the result would not provide a better experience for customers A and B.

    This is because an exclusive pattern does not govern the behavior of consumers and this forces retailers to have tools that allow them to measure more personalized for each client.

  • Management

    As a business owner, manager or supervisor delegation is a valuable skill to become good at. Proper delegation takes tasks off your plate and allows employees to develop and grow. It allows employees more responsibility and gives them new career opportunities.

    Delegation is often hard for most to start at. It usually comes from trust issues. It is hard for us to give up control. We may fear that the task will not be completed on time or to our standard. You may have the feeling as if you can do a better job, you are irreplaceable. It is especially hard to give up a process or task that you built up from scratch and have always owned. Start small. Start by delegating small tasks to build that trust and you to start to give up control. Learn how to trust and not micromanage.

    It is important to give good instructions. You cannot expect someone to read your mind. Ask questions to make sure the employee understands the task required of them. They might make mistakes initially because they are learning but be open and available if they have any questions. Be there ready to support and assist.

  • Management

    We cannot do it all. Sometimes we need help. Sometimes we just need to look at things in a different way. A business consultant can help you do that and potentially save your company money, improve performance and help you to make changes to achieve success.

    What Is A Business Consultant?

    A business consultant is an outside expert that can be hired to solve a business problem. They are an excellent source of knowledge, skills and experience. They understand all aspects of business, everything from business planning, sales, marketing and financing.

    A business consultant will analyze your problem; help you to develop strategies, goals and an action plan to reach the desired result, by focusing on your business strengths.

    Added Value

    There are many reasons why a small business should hire a business consultant. Business consultants have insights that can increase the value of your business. They offer an unbiased third party point of view. Hiring a business consultant can save a small business time and money. It can increase your competitiveness in the local market.

  • Sustainability

    As greater environmental concern grows with younger generations, I believe that the future direction of corporate sustainability movement will continue to grow to the point that sustainability will not be optional. In order to fulfill their own sustainability requirements, organizations will require their partners and suppliers to follow sustainability. This will raise the bar of sustainability quality across the board.

    With organizations like GRI providing a global standard for sustainability reporting requirements it will be easier for organization to understand how and what they should report.

    The role of corporate leadership in realizing this future is what we expect for any intuitive. Leadership must fully support it. They will need to prove this by creating the vision for the organization to follow. The vision must inspire. They will need to develop realistic goals that they can measure and report on.

  • Sustainability

    The first thing that comes to mind when I think of sustainability is environmentalism and that we should seek to make sure, there are enough resources for future generations. We should maintain the environment and try to reduce our impact.

    In business, I believe that sustainability is ensuring the long-term survival of the business through effective use of resource management in both financial and human capital. Using research and development to increase efficiencies and use new renewable materials. Ensuring that they have the resources they need by maintaining strong relationships with both supplier and customer.

    It is in the best interests of organizations to think sustainably. Limited resources can increasingly be more expensive therefore, an organization needs to keep a watchful eye on their use and look for alternatives. This leads them to also think outside their local and think global, as there may be better global suppliers or new more sustainable offerings.

    Part of sustainability is being in touch with the community as the environment is always changing. An organization must always monitor competition, changing customer needs and new opportunities.

  • Management

    Running a small business can be difficult and no one wants to fail but many do. New companies have the highest failure rate of all. In fact less than 60% of new business make it past the first two years.

    What Reasons Do Small Businesses Fail?

    Poor Planning

    You need to come up and write down your strategic plan. You need to analyze your competition, forecast sales and plan for a changing environment.

    Not Enough Capital

    If you do not have enough cash flow to keep the business operating then you will run into trouble. Small business owners take on lots of personal debt using their credit cards to run the business. Cash is the lifeblood of a business.

    Ineffective Marketing

    You always have to be marketing your business. If you are not promoting you will fail to reach new customers and maintain a good reputation. Look at multiple channels of marketing.

    Poor Leadership

    Having the necessary skills to inspire and empower your employees is essential. You need to make sure morale stays high and employees remain productive.

    Growing Too Fast

    Success is good but you must be careful not to spread resources too thin. Trying to go too fast can cause cash flow issues and can even lead to bankruptcy.

  • Sustainability

    It is important that the investors believe in the company and its management. Shareholders react to gossip, news and rumors. If they feel that a company is being mismanaged or trying a new strategy far outside the element of the company’s core business shareholders will run fast. This means selling the company’s stock.

    Investors themselves may be interested in companies that work towards sustainability. Any effort to work towards sustainability can be seen very positively to potential investors. It may draw in more investments increasing the share price.

    Even though the stock price is not really the best indicator of the company’s value especially in the short term the company must monitor the stock price with any news released that may appear negative.