• Since its launch in 2003, LinkedIn has progressively increased in its number of users until last month, according to the social media monitoring website Social Bakers, to 251 million profiles, of which it is estimated that 65% are permanently active.

    This has made it the preferred social network for professionals to be in contact with colleagues, bosses, former bosses and mentors. However, its real potential, and often unused, is based on the possibility of recruiting the best available talent when looking to fill a vacancy in organizations.

    The explosive emergence and accelerated growth of social networks completely changed the way we develop our personal relationships, of course the professional field also did not escape this situation and for this reason the departments of human talent of organizations must be updated and trained to use productively the possibilities of web 2.0 that among many other benefits allows the selection of qualified personnel.

    The proper use of these tools is essential to avoid letting out the thousands of talents available on the network that another company could find first, thus losing the option to improve competitiveness, productivity and even innovation.

    To carry out an effective labor recruitment process through LinkedIn, the following recommendations should be taken into account:

  • We all need motivation and inspiration to stay on the road to success. In sales, it is no different! Sales professionals, even the most experienced, need to be always motivated to keep their productivity up. Then learn how to motivate a sales team and achieve better results.

    The key to motivating sales professionals is primarily to find the tools they need to make the most of their potential and to create an environment conducive to the group’s professional and personal development and growth.

    In this article, you will know a few secrets to motivate salespeople and increase the productivity of your team. Check out!

    How to Motivate a 4 Step Sales Team


    Make sure that the sales professional wins with the company with each new business that he closes. To do this, set sales- by-production goals and relate commissions to those goals.

    In fact, one of the most effective strategies to motivate sellers is often a financial incentive. If you pay your salesperson a higher commission than your competitor, you still show your employee that, in addition to being important, his work is valued in your organization - a great way to retain talent in your company.


    Show your salesperson that he must have concrete goals and set goals beyond those set by the company.

  • There is no doubt that a good salesperson can make all the difference in closing a deal with the customer, but it is true that without a sales leader to motivate, teach and direct the team to the best results, there would hardly be excellent salespeople. But how do you find people with the right characteristics? Or rather, how to be a good sales leader?

    This is what we are going to show next. Follow us!

    How to be a good sales leader?

    It is necessary that this professional, in addition to sales skills, has:

    • Knowledge about COMPANY PROCESSES
    • AND knowledge about the MARKET

    The assumption for the performance of any seller should be thorough knowledge about the products or services being sold.

    Knowing its technical characteristics , its operation, its implications, its results, its guarantee, technical assistance, what stands out in relation to competitors and what are its greatest qualities are information that every salesperson must have at the tip of the tongue, and, for this, there needs to be a leader behind him to guide him about what he does not know.

    That is, the leader must know more than his sellers about everything that revolves around the sale, in order to complement the data that the seller does not have or knows poorly.

  • No matter what position or level you occupy in a company: every professional need to work productively. So we’ve separated 5 tips for increasing your company’s vendors’ productivity. Be sure to check it out!

    He who does not bother to organize his processes and demands will end up causing great losses for the enterprise where he works, as well as for himself.

    And in the case of a sales professional, the clutter may be enough to make you lose chances of closing deals and winning new customers. Therefore, it is essential to find the best way to organize day-to-day processes in order to achieve an increase in productivity.

    When the salesperson makes certain changes in the way he works, he gets a much more efficient routine and, as a consequence, more time to devote to each task.

    4 Tips for Increasing Sales Productivity


    Taking control of your demands is one of the most important points for the daily organization of a sales professional. To do this, you must be able to handle your agenda and your commitments.

    The timing should work in favor of your productivity, not the other way round: The longer the vendor loses reorganizing commitments, the worse your productivity can be considered.

  • As companies have grown, the figure of the CEO has gained prominence because in their hands rest different vital processes for the organization to succeed. The responsibilities and functions of a director are many and give shape to the organizational culture marking the course of the company and enhancing the joint work between the different areas of activity. The responsibilities and functions of the General Director in an organization are:

    1. Encourage a good work environment

    One of the functions of the General Director is to promote a work environment that facilitates the achievement of the company’s objectives. The response of managers to problems and opportunities, as well as performance expectations that they establish in the organization, will determine to a large extent the work environment that is breathed. If a director sets high standards, department heads will do the same, and a culture of quality will be fostered, where each worker strives to give their best.

  • Currently, in the United States and Europe, the implementation of a flexible work schedule is increasingly frequent by companies to retain their human talent and avoid an excessive turnover.

    Establishing flexible schedules is a measure that can significantly improve the work climate in the organization, since it directly affects the satisfaction and motivation of employees by allowing them to comply with their medical, banking, family and academic commitments, thus generating an adequate balance between their work and personal life.

    However, before deciding to flex the schedules, a thorough study must be conducted to diagnose which jobs will access the benefit, since not all organizations or employees could do so depending on their functions and the sector in which they work, perform. In departments that demand full time availability, such as marketing, support and customer service, for example, the measure would not work since it would stop fulfilling the established commitments and objectives.

    After making the diagnosis, it is advisable to establish a procedure manual that explains and justifies which charges and for what reasons that possibility is allowed. The evaluation of compliance with functions and goals after the implementation of flexibility in the schedule is a method that will allow us to know the degree of effectiveness of the measure.

  • Starting a business is not that complicated; the challenging thing is to overcome the first stages and consolidate the project. Unfortunately, it is estimated that 80% of small businesses fail before five years and 90% of them fail to reach their first decade of life, as revealed by a report by the Barcelona City Council that analyzed entrepreneur activity in different countries of the world. In many cases, the failure is due to lack of planning and poor business management.

    How to start a successful business?

    Design a business plan

    Any project must have a business plan that determines its technical, commercial and economic viability, also arousing the interest of potential investors. This tool will help you shape your business idea and allow you to plan the necessary steps to put it into practice so that you increase the chances of success and maximize the profit margin.

    Analyze the competition

    Before starting a business, whatever market niche you have chosen, you must gather basic information about the competition. What are your main competitors doing? What added value can you contribute that differentiates you from them? How satisfied are your customers? Look at the services they provide, the price range they apply, the staff they have and, if possible, find out who their distributors and suppliers are.

  • The fear of failure is one of the main barriers when it comes to entrepreneurship. We are afraid that all the hours and resources invested will not bear fruit. While it is true that starting an activity on your own always involves taking certain risks, there are profitable businesses that demand a minimum initial investment and reduce insecurity. Thanks to the new technologies, profitable ideas of entrepreneurship can be launched.

    Five profitable business ideas with a minimum investment

    1. Dropshipping

    The dropshipping is a system of retail so that you become a kind of intermediary between the buyer and wholesaler, who is who distributes the goods. Through your online store, you are responsible for managing customer service, generating the database and marketing actions; while the wholesale company stores, packages and ships the items in your name.

    The main advantage of dropshipping when it comes to entrepreneurship is that you can reduce the economic risk since you do not have to invest in infrastructure or merchandise. You can focus on improving sales by leaving the logistics in the hands of the wholesaler. One of the main problems of this model is that profit margins are very tight, so to make this business idea profitable you will have to start a good marketing strategy that allows you to sell a lot.

  • Learning to negotiate is the key to success as an entrepreneur. The Center for Economics and Business Research revealed that companies could increase their annual profits by 7% if they only improved their negotiating strategies. The main problem is that many entrepreneurs negotiate by letting their instinct drives themselves and end up making mistakes that result in less advantageous agreements. The good news is that negotiating is an art that is learned.

    What do you need to know to learn to negotiate successfully?

    1. Do your homework

    Information is power. Sitting at a negotiation table without having investigated the company with which you negotiate implies leaving at a disadvantage. The more details you can discover about that investor or the company to which you want to sell your products or services, the better. You can use that information, for example, to present a personalized business proposal that arouses your interest in which you highlight the value you bring.

    2. Make your conditions clear from the first moment

    Negotiating consumes time, so it does not make much sense to move forward if you can not reach a first agreement on the basic points in which you are not willing to compromise. This advice to learn to negotiate may seem radical, but in the long term it will save you time and avoid many unsuccessful efforts so that you can concentrate your energy on negotiations that really bear fruit.

  • A well-structured business plan is a valuable tool to analyze and design your project. By identifying weaknesses and strengths, you can make a smarter investment and increase your chances of success. You can also analyze the technical, commercial and economic viability of your business idea, as well as plan the resources you will need.

    The business plan is also essential when looking for financing because it is a kind of “business card” of your business project. Not only shows your professionalism and ability to project to the future but in some cases, it is even mandatory to apply for grants and public subsidies or find the support of private investors.

    How to make a business plan step by step?

    The content of the business plan will depend on the complexity of the activity you want to undertake and the volume of investment you need, although there are some basic details that should be present in any business plan, for example:

    Executive Summary

    The executive summary is essential to generate interest in potential investors and encourage you to continue deepening your proposal as it is a kind of extract from your business in which you will have to summarize the central ideas of the plan.