Blog - page 50

Value proposition - What is it?

Darryl Bachmeier Apr 19, 2019 Business

Value proposition is an element within the marketing area where one determines the set of advantages that your company has to offer. Through it you can easily identify your main ideas and projects, which are going to be decisive for you to attract and ensure the customers you crave. Unveiling the Value Proposition The premise here is to define the importance of your product or service to the customer. Through the value proposition, it is possible to understand why customers opt for one type of product rather than another. The creation of the strategic process of value proposition is of paramount importance to get the customers that the company expects and keep them satisfied. The value proposition is elaborated based on the perception of the strengths of the brand, product or service. These points will determine and indicate how it should be recognized in the universe of buying and selling....

Business leadership and its 10 basic characteristics

Darryl Bachmeier Apr 19, 2019 Leadership

Business leadership is a capacity that we all have, but we do not always take advantage of it. Becoming a good leader is one of the keys for you to achieve efficient and integrative teamwork. We tell you below the 10 basic characteristics that you must take into account. When we talk about a leader, we are not simply referring to a boss. A group of workers accepts a person as their leader when they understand that their recommendations are the most convenient for the majority. To do this, you must know how to communicate with your team, motivate them to achieve better results and create a climate where everyone shares the same ideas and objectives. Only then can you go from being just a boss to being a leader. That’s what business leadership consists of. According to experts, business leadership is defined as: “Situation of superiority in which a...

The 5 phases in Project Management

Darryl Bachmeier Apr 18, 2019 Project-Management

Few things are as relevant to the productivity of a company as the management of their projects. Companies are overly concerned about finding a good, beautiful and cheap software application for project management. From my point of view, this is a wrong approach because before choosing a software tool for project management it is necessary to define and institutionalize the work process that allows optimizing the development of projects. The best software application is useless if you do not have a well-defined work procedure. However, with a common application and a sound project management methodology, great results can be achieved in the development of projects. Generally, when we raise the need to define a methodological process, companies start to tremble, because they relate it to a titanic task and of little use for their organization. However, the reality is very different, companies and their workers execute processes daily, although they...

Keeping a team focused and motivated

Darryl Bachmeier Apr 18, 2019 Teams

Many teams, those who work mainly on long projects, end up reducing their production and performance, because that initial challenge is being changed by the daily routine, in other words, they get “stuffy” to look at all day long. the same code, the same process, the same screens, the same rules. The other day I was reading a story that suggested even the team’s total focus shift, at least one day a week. That, in turn, may be a bit overdone, but there are some viable ways to stay focused, and therefore the motivation of the team. Below are some points that are positive differentials in the daily life of a team: Challenges: Many people live to overcome challenges, they encourage them to go beyond, seek something more, seek to create these challenges in the course of each project delivery; Clarity in project information: leave your team inside everything that...

Your Recruit Form Is Obsolete

Darryl Bachmeier Apr 17, 2019 Business

Innovative products or innovative ways of working are usually successful by creating obsolescence. That is, leaving old products or processes obsolete. But this is not the case of recruitment. New recruiting techniques are introduced, as well as searching for candidates, interviewing them or working as a team, but never leaving behind. How can you be wasting so much time at this point? And you will tell me that these changes are for young people or other more modern sectors, that as a recruiter you work very well the way you are doing it, that you have always worked like this, that it has worked for you and that now you do not have time to learn. If we all had this mentality, I do not want to know where we would be. How can it be that in 2014, when you can do almost everything from the mobile, from opening...

The secrets of sales training that generate results

Darryl Bachmeier Apr 16, 2019 Business

In order for the business to continue growing, every entrepreneur will, at any given moment, face the need to increase their sales. For this, he may choose to start a promotions campaign, increase his investments in marketing or take a long term measure as the team sales training. Of course, the last alternative is the one that will bring more results to the venture, since it will specialize the employees in order to make them more secure, assertive and efficient in the sales process. However, in order for training to have the desired effect, you must know how to do it the right way. Here are 4 secrets to makingsales training really work for your business! THE 4 SECRETS OF SALES TRAINING ANALYZE YOUR CURRENT SITUATION Before starting the course, it is essential to make a diagnosis of the present performance of the sales area, and this includes an evaluation...

Emotional Salary - key to loyalty to talent

Darryl Bachmeier Apr 16, 2019 Business

Times have changed and in the case of the workplace, one of those changes is the impulse of the new generations of workers towards a new way of assessing the compensations that a job can give them. The salary that employees receive at the end of the month is no longer so important if the company does not offer other types of non-economic incentives for which it is worthwhile to remain within the company. Is the theme sounding? Yes, we are talking about emotional salary. What exactly is the emotional salary? The emotional salary is all those non-monetary benefits that a company offers its employees in addition to their salary at the end of each month. That is, getting the job to morally fulfill the expectations of the employee in such a way that he sees a stable future within the company and does not want to change. Today workers...

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