Blog - page 44

Digital Marketing Plan - What it is and how to make it

Darryl Bachmeier Apr 7, 2019 Business

A study carried out at the Open University of Catalonia revealed that the Ibex-35 companies miss out on the interaction with their clients in social networks and their communication potential. In SMEs the situation is not very different: only 54% have profiles in social networks, although they are fundamental in any digital marketing plan. If you want to make the most of your resources, you need to follow a digital action plan with precise objectives. What is the digital marketing plan? The digital marketing plan is a document that reflects the objectives and the planning of marketing strategies and actions that you will develop in your company to achieve the business objectives that you have proposed. This marketing plan includes a complete overview of the needs of your target, the competition and your current situation. It will help you to better profile your buyer person , find new potential customers...

Closing sales - What is it and what are the most recommended techniques?

Darryl Bachmeier Apr 7, 2019 Business

The closing of sales is the moment in which the prospect becomes your client. In this phase of the sales process, you help him to make the purchase decision, once you have presented your product or service and have cleared all your objections. Unfortunately, many sales do not materialize because they do not know how to close a sale. Seven sales closing techniques Presumptive closure To apply this sales closing technique you need to go “taking the temperature” throughout the process since it is about taking for granted that the prospect will make the purchase. When you detect that the person is ready to close the deal, you can ask their address to send the product, for example. So you decide on its place, and you relieve the burden that it represents. Close by mistake In this case, you also assume that the customer has already accepted your offer and...

What is an entrepreneur and what are their characteristics?

Darryl Bachmeier Apr 6, 2019 Business

If you are thinking of joining the group of globally rising entrepreneurs and starting your own business, you must first be clear about what an entrepreneur is and what characteristics you must promote to be successful. What is an entrepreneur? An entrepreneur is not only the person who creates a company but one who envisions a business opportunity and decides to take advantage of it by starting an activity on its own. Entrepreneurship is an attitude, a way of being and thinking that is reflected in business. More broadly we can define the entrepreneurial initiative as “the propensity to induce changes in oneself, the ability to accept and support innovation caused by external factors, to welcome change, to take responsibility for one’s own actions (be they positive or negative), to finish what is started, to know in which direction it is going, to establish objectives and fulfill them and to...

What are the keys to business leadership?

Darryl Bachmeier Apr 6, 2019 Leadership

“The direction is to organize and send. The leadership is to nurture and improve,” wrote Tom Peters, a specialist in business management practices. Good leaders inspire their team and encourage them to give their best at work, so their influence ends up having a direct impact on productivity. A study in which 50,000 managers were analyzed showed that a negative leadership style generates losses for the company, but the extraordinary leaders are able to double the profits. The seven characteristics of a positive business leadership style Ability to recruit and retain talent When the leadership of a company is negative, 80% of workers want to leave their job, but that figure drops to 4% when good corporate leadership is put into practice. Good leaders know that without a good team you can not go very far, so they strive to recruit talent for your company and ensure that these people...

The main advantages of online accounting software

Darryl Bachmeier Apr 5, 2019 Business

An online accounting software is very attractive when it comes to taking the organization of a small or medium business. This type of system offers a variety of advantages that perhaps years ago-in the days when accounting was based on calculations of pencil, paper and calculators-seemed unimaginable and impossible to achieve so quickly and easily. Have you ever thought about investing in one of these platforms to take your expenses and profits more efficiently? If you have it in mind but still do not fully convince yourself, know 6 advantages of online accounting software that could change your working life. Instant access to company costs and profits The most obvious feature of these media for the benefit of your SME is the ability to access your information instantly. This, thanks to an accounting software works with a cloud storage system, which allows you to connect to it from anywhere with...

Trust, the key to success in Accounting

Darryl Bachmeier Apr 4, 2019 Business

Trust is essential in any employment relationship, especially when there is money involved since the least misunderstood can generate the loss of it. In the case of the accountant, it becomes even more relevant, since it depends in large part on the good reputation derived from your work, one that will help you maintain your clients and, of course, get more. Success in accounting: trust as a pillar Although in all professional work, trust is the main asset, in the case of accounting, it is a determining point between success and failure. For a client, choosing someone to manage their finances is an issue of utmost importance and -certainly- will opt for the person that generates greater closeness and tranquility, qualities that arise from the reputation that the professional has cultivated. A client will always want to be informed - in a detailed way - about his / her patrimony,...

Tips to increase your client portfolio in accounting

Darryl Bachmeier Apr 4, 2019 Business

Present from remote times in different cultures, the office of accounting has had to adapt to changes. If you are looking to increase your client portfolio in accounting, you should bear in mind that our society has changed the way we work. What factor is responsible? Technology. With its progress, it gradually modifies the routine of an accounting department, so it is essential to know the new tools. Consider the following tips in order to get clients for accounting with the speed and efficiency offered by the accounting tools of this new generation. Handle simultaneously in several digital media Deciding between PDF or XLS when exporting a report? Why not both? When it comes to covering as much as possible, it is ideal for handling all digital formats preferred by potential customers. Why? Because it is important to work under platforms that are versatile when dealing with different file types....

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