Average Length of Stay

Unique Identification

KPI Name
# Potential New Clients Contacted
Organizational measure no.
RAQ01

Definition and Usage

Definition
Measures the number of potential new clients that were contacted in order to generate a sale.
Organizational area
Recruitment Agency
Balanced Scorecard perspective
Internal Processes

Calculation

Subordinate measures used for calculation
A = # Potential new clients contacted
Calculation formula
A
Trend is good when (figures are)
Increasing

Focus

Purpose
Strategic Objective
Increase customer profitability
Measurement focus
Volume
Measurement type
Quantitative

Targets

Targets
80

Measure Administration

Measure owner (name)
Joan Smith
     

Unique Identification

 

KPI Name

# Potential New Clients Contacted

Organizational measure no.

RAQ01

 

Definition and Usage

 

Definition

Measures the number of potential new clients that were contacted in order to generate a sale.

   

Organizational area

Recruitment Agency

Balanced Scorecard perspective

Internal Processes

 
     

Calculation

 

Subordinate measures used for calculation

A = # Potential new clients contacted

   

Calculation formula

A

Trend is good when (figures are)

Increasing

 

Focus

 

Purpose

    

Strategic Objective

Increase customer profitability

   

Measurement focus

Volume

Measurement type

Quantitative

 

Impact stage

Process

Indicator focus

Leading

 

Level

Operational

Presence at other levels

N/A

 

Data profile

 

Data capture period

Weak

Standard reporting frequency

M

 

Automation fit

Recommended

Data integrity

Medium

 

Limitations

Accurate reporting is dependent on using a system for managing and monitoring potential clients and the contacting process.

 

Targets

 

Targets

80

Blue threshold

>= 95

 

Benchmark fit

Suitable

Green threshold

>= 80

 

Other intermediate targets

Target 1

Yellow threshold

40 – 80

 
  

Red threshold

 = < 40

 

Measure administration

 

Measure owner (name)

Marketing Service Officer

Measure owner (name)

First name Last name

 

Data custodian (title)

Data Analyst

Data custodian (name)

First name Last name

 

Current status

Active

Activation date (past or future)

June 16, 2020

 

Data gathering

 

Lead time

5 days

When is data produced

  

Data source (DB name, System...)

Org CRM

Who maintains DS

System Admin

 

Comments

    
     
     

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