Average Length of Stay

Unique Identification

KPI Name

# Potential New Clients Contacted

Organizational measure no.

RAQ01

Definition and Usage

Definition

Measures the number of potential new clients that were contacted in order to generate a sale.

Organizational area

Recruitment Agency

Balanced Scorecard perspective

Internal Processes

Calculation

Subordinate measures used for calculation

A = # Potential new clients contacted

Calculation formula

A

Trend is good when (figures are)

Increasing

Focus

Purpose

Strategic Objective

Increase customer profitability

Measurement focus

Volume

Measurement type

Quantitative

Impact stage

Process

Indicator focus

Leading

Level

Operational

Presence at other levels

N/A

Data profile

Data capture period

Weak

Standard reporting frequency

M

Automation fit

Recommended

Data integrity

Medium

Limitations

Accurate reporting is dependent on using a system for managing and monitoring potential clients and the contacting process.

Targets

Targets

80

Blue threshold

>= 95

Benchmark fit

Suitable

Green threshold

>= 80

Other intermediate targets

Target 1

Yellow threshold

40 – 80

Red threshold

 = < 40

Measure administration

Measure owner (name)

Marketing Service Officer

Measure owner (name)

First name Last name

Data custodian (title)

Data Analyst

Data custodian (name)

First name Last name

Current status

Active

Activation date (past or future)

June 16, 2020

Data gathering

Lead time

5 days

When is data produced

Data source (DB name, System...)

Org CRM

Who maintains DS

System Admin

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